- Manages LNC’s reputation and builds positive relationships with media and stakeholders.
- Builds and maintains relationships with journalists, editors, and media outlets (print, broadcast, digital).
- Pitches stories about LNC programs, events, and achievements to media.
- Writes and distributes press releases and media advisories.
- Responds to media inquiries and coordinates interviews.
- Organizes press conferences and media briefings.
- Monitors media coverage and compiles media clippings.
- Develops PR strategies to support organizational goals.
- Addresses misinformation and manages negative publicity.
- Prepares crisis communication plans and protocols.
